Jorge´s Reflective Essay

Once upon a time a little Mexican boy, a big dream, and a new world full of opportunities. This story began excatly on the 21st of September 2016, when I arrived to the UK, full of dreams and willing to learn as much as I could in a country I have visited a few years…

Ideas, Process, Application, Strategy and Work. Who knows what’s right?

Creation of New Products New items are basic for development. Today, like never before, we hear the expression: “advance or pass on”, hence, contingent upon the goals of the organization chooses the methodology of focusing on advancement in the improvement of new items.The last decision of the organization in the outline of an item should…

There is Creativity and Magic in all of Us (A Disney Perspective)

A whole new world…. As a Mexican youngster, I was stunned to discover that Walt Disney was a man and not only a palace that had heaps of motion pictures to watch throughout the day.To me, Disney was a strange place to be, symbolized by the mysterious manner that showed up toward the begin of…

From Country to Country, Market to Market

This journey began 5 months ago. Who would ever know I would have to face the experience to Create a Business, develop it within all the areas that construct it. The idea, prototype, improvements, waste, time, Money, energy, Advertising, Marketing, finances, Design, Customers, Lean Canvas, Proposition, Branding, StartUps and the real Market. https://wpcomwidgets.com/render/ This trip…

And the Oscar goes to… #MACE16

When it comes to Create a new Brand, Product or Service and all the process that comes with the awareness of it, we must know that Marketing and Advertising are crucial for us to get to know users, engañe them and create long-term relationships. Throughout all this Design Thinking Module we´ve learned that creating a…

KU Talent + Enterprise Nation + KPMG = UK Carrer

One of the perks of being in a big university as Kingston Uni is that you have the chance to have knowledge outside the classroom. Also, I wanna say my Uni has department called KU Talent, which helps us via their job central, to find jobs opportunities within the desired business market we are aiming…

Business, Marketing and Advertising; also called Football.

The Creative Economy At present, it is impossible to understand football if it is not in relation to the world economy and the microeconomics of each productive unit (the club). Today, sports competition is nothing more than a mercantile competition, which is organized by the “invisible hand” of the multinational monopoly of FIFA, under an…

Llévele Llévele Guerito!! (Kingston University Trade Fair)

Throughout my time at Kingston University, there have been several lessons that have to learn, knowledge to be taken, and experiences to be shared. I remember since the first days, during introduction week, we all were warned about what was going to be ahead us, but I don’t know how fun it was gonna be…

Work hard….. Play harder!

  This new year has new and exciting challenges coming on their way, new modules, events, work, and opportunities in general. When it comes to facing new knowledge it can be a little be scary, due to the fact that you’re entering to the unknown ways and topics to learn. However, Kingston University has taught…

The Past, Present, and Future of Marketing Technology

From a distance, the modern marketing organization can look more like a tech department than a hub of creativity and ideas. CMOs today face the challenge to manage brand strategy and voice efforts under the same roof as data operations and analytics–while encountering pressure from the executive team to adopt data-driven solutions. How can CMOs…

Communication and Globalization

Many times we have heard that typical phrase “we live in a globalized world”, usually in the context of telecommunications. A few years ago came the first platforms or computer applications for video calls and it just seemed incredible to talk to another person who lived on the other side of the world, in real…