Many times we have heard that typical phrase “we live in a globalized world”, usually in the context of telecommunications. A few years ago came the first platforms or computer applications for video calls and it just seemed incredible to talk to another person who lived on the other side of the world, in real time seeing his face as if we were face to face. This example and many more enter into what is known as “globalization”. This is where the previous example of video calls and “planetary scale” comes in; Which is not very relevant, since both these and all information and communication technologies are those that support globalization, especially the interaction and integration between people, companies and governments of different countries.
Globalization is based on trade and investing in the international arena, so technological advances are so important. The process of social globalization and its effects are closely related to economic globalization, discussed above and also to politics. All of this is due to the fact that internationalization of politics and economy has generated interconnection, interdependence and interrelation between the states of the planet very quickly, causing a global society to be built in which ever the borders between the international and the national are smaller.
The problem, as we have previously reflected, is that not all countries enter into this globalized society and this leaves them totally behind if they start to manage foreign policies and integrate into the globalized world, for example, a simple mobile phone can Have parts from many parts of the world, since each country is dedicated to do what it does best and in the end a product is created that has the best of each site, making countries that “do not enter the globe” can not To make technological products of that caliber and for which, they are left behind.
When we speak of globalization, we think of a set of economic, political and social relations that have substantially modified the global structure. Where these changes are most clearly noticed, they are in the mass media, based on technological advances and political and economic changes at the global level.
Globalization in the communicational is revealed as a tendency towards the establishment of a global culture. Massive, uniform, standardized messages are received at the same time by different people, in different parts of the world. This causes the original function of social communication, to transmit the messages generated by members of a community, to pervert. Today messages are generated and manipulated in a distant place, by outsiders and with interests outside the community that receives them. This is even more evident in peripheral countries, as is the case in Argentina.
There is a vertiginous process of centralization and monopolization of the media, they have gone from having a strategic role, becoming the area to which the greatest economic investments point. To safeguard our social and cultural identity within a globalized world, it is necessary to use technological advances, according to our own interests. Another issue related to this is the growing influence of the media in society, politics and institutions. The media are fulfilling functions that should be exercised by institutions. The crises of political and social representations, the retreat of the State, have led people to find in them a valid channel to express their concerns and needs. This can be seen in the appearance of numerous programs that are responsible for “listening” and “helping” people, such as “Common Cause”, “Let’s Talk Clear”, etc.
It is often through the media that the issues of the political agenda are established, but these sometimes arise from power, others from the community that resort to them to make their claims and others, even arise from the Own means for business reasons. The media circuit is made up of businesses, the media and the public. Firms generate messages, but receive pressures from economic power and political power; The public receives these messages already manipulated, but at the same time generates demands through consumption. And, finally, the means by which these messages are transmitted are not neutral either.
It is notorious that there is a process of monopolization, by which large companies are absorbing small means. The mass media are increasingly powerful and have a growing influence in national political life. Large monopolistic groups tend to substitute for social dialogue, to uniformize, dilute and injure identity, by not respecting diversity. Without a doubt the main problem posed by globalization is directly related to monopolies and computer oligopolies. On the one hand, the media concentration causes a reduction in local programming, to the detriment of the diffusion of the culture and traditions of each community. On the other hand, the advance of centralization has placed numerous sources of work for media personnel in these populations at risk.
The mass media are a constituent part of political life and its influence grows along with democratic life; That is why legislation is needed with clear rules, so as not to leave the media to the avatars of market rules. The result of the process of centralization and monopoly concentration has reduced two corporations as the sole owners of most of the companies that operate the mass media. Public opinion, democratic life, depends on mediation by these corporations in processing the reproduction of information and cultural values of society.